You may not know a spinnaker from a Spinnakr, but whatâ€™s a sail spelled one way (spinnaker) is a DC startup spelled another.
Spinnakrâ€™s product helps organizations make their websites more engaging. The idea is you plop a piece of code into your site, Spinnakr analyzes your sitesâ€™ traffic and recommends to you changes to make to your site.
In other words, as a spinnaker captures wind to propel a sailboat forward, Spinnakr captures data to propel your website forward.
Spinnakr is the brainchild of Adam Bonnifield and Michael Mayernick.
â€śSpinnakr is how we see the next-generation of analytics,â€ť Bonnifield said. â€śInstead of spitting out reports, it automatically makes recommendations that change your website for the different visitors who arrive.â€ť
Mayernick and Bonnifield became acquainted as debate rivals in college, and are now leading a company of four employees and two interns. And theyâ€™re still growing.
Spinnakrâ€™s headquarters is near Dupont, in the same building as another hot startup, the personal car service Uber.
â€śOur officeâ€¦takes up the top floor of a converted row-house,â€ť Bonnifield said. â€śIt’s got a giant chandelier in the middle of a big open space, with a 20 foot whiteboard covering the walls â€“ very startup chic.â€ť
Along with their DC office, Spinnakr maintains a presence in Silicon Valley, where they spent six months early in the companyâ€™s life. For all the strides DCâ€™s startup scene has made the past couple of years, Bonnifield says itâ€™s still not able to fill all the needs of a young tech company like Spinnakr.
â€śDC still has a long way to go before it can match the opportunities out in Cali in access to mentorship, resources, and capital,â€ť Bonnifield said. â€śIt’ll get there, but in the meantime it’s really important for any young software business to be connected to the West Coast as well.â€ť
There are some advantages, though, for being in an up-and-coming environment like DC.
â€śDC’s startup community isâ€¦ filled with some of the most passionate people I’ve met in the space. For these people, building a company isn’t the thing you do because all your friends do it, because they don’t,â€ť Bonnifield said. â€śIt’s something you do because you can’t imagine doing anything else.â€ť
Spoken like a true startup sailor.