Sunday Night: Invasion of the Hipsters at Immortal Beloved Salon

by November 9, 2009 at 7:00 am 2,898 4 Comments

The party at Immortal Beloved Salon was winding down around 10 p.m. last night. (Luis Gomez Photos)

The salon floor at Immortal Beloved last night as the party was winding down around 10. (Luis Gomez Photos)

Was I the only person in the Logan Circle area not invited? I am sure our invitation was in the mail. Or something.

While walking Lupe last night I happened upon a party at the recently opened Immortal Beloved Salon at 1457 Church Street NW. Young and fashionable hipsters filled the space and sidewalk on the warm Sunday evening. We walked home, got Luis, and he snapped some pics of the “stylistas” as the party as it was winding down.

Kelly Gorsuch is “founder and head designer” at Immortal Beloved, and reviews are already up at Yelp. Readyset DC reported on the salon’s soft opening on September 19.

I remember about a decade ago when Church Street was full of auto body shops before transforming into loft apartments and condos (it’s an attractive metamorphosis).

Next door to the west, the renovated parking lot with the nice new iron fence was a junkyard complete with a very large Rottweiler who lived on site.


One wall of stylistas’ chairs at Immortal Beloved Salon, 1457 Church Street NW. (Luis Gomez Photos)

Immortal Beloved joins Nimbus Hair Salon next door to the east at 1455 Church, which opened a few years back.

From Immortal Beloved’s landing page:

Immortal Beloved is a hair salon in the 14th st. neighborhood catering to the stylistas of Washingtonian life. Founder and head designer, Kelly Gorsuch, has created a unique space with a gritty romantic feeling. This space houses the elite stylists of the DC market. The handwork of Immortal Beloved is distinguished by it’s dry-cutting techniques and dimensional color.


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