Gym Wars: VIDA Fitness Gets Zoning Approval for U Street
And so it goes in the gym wars between Results’ Doug Jeffries and VIDA’s David von Storch… DCMud/DCrealestate.com reports that von Storch received approval from the DC Board of Zoning Adjustment for his plans at 1612 U Street NW:
VIDA Fitness received the okay today to build its “flagship” gym and spa on U Street. VIDA’s owner will renovate the near century-old building at 1612 U Street and add an 8,500 s.f. extension glass extension to accommodate the new gym. VIDA owner David von Storch, who also owns Bang Salon, Aura Spa and Capitol City Brewing Company, has long sought to replace his tenants in the building to create the 4th VIDA in the area. All the better that the current tenant is Results Gym, a competitor that has reached the end of its lease.
Check out the drawing of the planned facility; the empty lot between 1612 and Stetson’s Bar is now part of the new VIDA gym. Can I call it a gym? Or must I say fitness center? Anyway, DCMud says von Storch wants to open the new U Street facility in March 2011.