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Arts District Banners Are Up on 14th Street

by Borderstan.com — December 23, 2010 at 3:01 pm 4 Comments

MidCity Arts District, Uptown Arts District, DC Arts District, Luis Gomez Photos

A total of 27 DC Arts District banner sets are up on the one-mile stretch of 14th Street NW between N Street and Florida Avenue NW. Each set contains one of three logos plus an image representing the area. (Luis Gomez Photos)

From Tom Hay and Matt Rhoades

Without fanfare, DC Arts District banners appeared today on 14th Street NW between N Street and Florida Avenue NW — a total of 27 between 1300 and 2300 14th Street. The banners are part of the Arts District branding project, which roughly corresponds with the Arts District Overlay in the MidCity/14th and U Streets area. As of today there are no banners on U Street NW or on 9th Street NW.

Last Friday Andrea Doughty, one of the Arts District branding project coordinators, told Borderstan that the final branding logos would be unveiled the week of December 20, and that the lamppost banners “are coming very very soon.” The banners were originally scheduled to have been up the first weekend of this month.

Each banner set contains one of three logos plus an image representing the area. Each of the three logos is in one of two different color schemes. The images represent either the arts or some historic characteristic of the neighborhood (see photo collage above).

According to Doughty, the banner permit allows installation on relevant portions of:

  • 16th, 15th, 14th, 9th, 7th Streets NW
  • Massachusetts, Florida and Rhode Island Avenues NW
  • U and P Streets NW
  • Scott, Thomas and Logan Circles NW.

The branding project has been the subject of some controversy due to the fact that the MidCity Business Association (MCBA) was not involved with the project. Moreover, a number of businesses in the MCBA have stated that their own work to brand the 14th and U Streets corridor was already in place. One of the possible names for the arts district was MidCity Arts District, but DC Arts District ended up being the choice. (Disclosure: Borderstan is a member of MCBA.)

Previous Borderstan Posts

Comments (4)

  1. I walked up and down 14th St three times today and didn’t even notice. Money well spent, Carol!

  2. …because banners on a pole make ALL the difference. Those fancy “artsy” ones know to keep their eyes peeled for them.

  3. My eyeroll didn’t make it into my previous post so here it is…
    eyeroll.

  4. Well, to be fair, the banners are only one small part of a massive marketing plan, combining on-line Google campaigns with social media, print advertising and networking events, all coordinated with local businesses and existing arts groups.
    Wait, what? None of that is true. It’s just banners.

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