From Burritos to Bijoux: Styleliner “Fashion Truck” Coming to Town

by April 26, 2012 at 2:00 pm 1,540 0

From Alden Leonard. Contact him at alden[AT] and follow him @aldenleonard on Twitter.

By this point, you’re probably used to the idea of mobile vendors bringing delicious lunch options to within blocks of where you work or live. Korean BBQ, fish tacos, and so on. But beginning this spring, you can add couture to the menu (to wear, not eat).

Violet Boutique, 18th Street NW, Urban Expressions

Not from the Styleliner, but they do sell handbags. Featured items are from Violet Boutique on 18th Street NW. (Borderstan file photo, courtesy of Violet)

Yes, starting May 4, local fashionistas (sorry gents, not for you, yet) can experience the mobile boutique already creating buzz in New York and Miami, the Styleliner. The so-called “treasure chest on wheels” will offer clothing, jewelry, and accessories in a setting owner and creator Joey Wolffer calls an “80s nightclub” vibe.

This is not the first fashion rodeo for Wolffer, who cut her teeth as a designer in New York and the UK, but the Styleliner is the first of its type to cruise the streets of D.C. Wolffer says she was inspired by the lesser-known fashions she encountered in Europe that she wanted to bring to the U.S. in an innovative way.

The Styleliner’s base of operations will be next to the PNC Bank on M Street in Georgetown, where it will operate Thursday to Sunday from 11 am to 7 pm. The fashion truck can also be found outside the W Hotel from May 10 to 12, but will leave the District entirely on June 17, when it heads to the Hamptons for the summer.

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