Game on! Get ready to sweat at SweatBox – the original boutique fitness concept designed to improve cardiovascular endurance while building lean muscle mass and improving flexibility. Urban Adventures Companies, Inc, the parent company of VIDA Fitness, announced today that SweatBox will officially open for business on Wednesday, May 4. UA Companies conceived the SweatBox training method based on the scientific principles of Heart Rate Training, resulting in a unique workout experience that combines aerobic and anaerobic intervals to achieve optimal performance levels within one 50-minute, high-intensity training period. The grand opening marks the start of a full class schedule offered seven days a week with morning, afternoon and evening sessions and single or monthly rates.
Located at 1612 U Street, NW off the lobby of UA Companies’ flagship Fitness and Lifestyle Complex, the 1,725-square-foot studio space with 23 workout stations, provides each participant with their own “box” – a raised platform that consists of dumbbells, XT Suspension Trainers, and a Matrix IC7 Coach by Color indoor cycle – ensuring individuals have access to everything they need all in one place. SweatBox is designed with a limited class size so each participant receives the personalized instruction needed for a technically superior workout, while maximizing gains and minimizing risk of injury.
With the combination of Matrix IC7 Coach by Color bikes and MYZONE heart rate monitors participants will receive real-time performance feedback via an easy-to-follow color queue that illuminates on the indoor cycle and throughout the entire studio. All workouts are documented and downloaded via Bluetooth technology right to the participant’s smart phone, which offers a social integration component to track progress and connect with friends. Big screen TV’s located outside the studio display minute-by-minute results at the conclusion of every class.
Designed by the concept team at UA Companies, WDG Architects of Washington, DC and Stoneking- von Storch Architects of Charlottesville, VA, SweatBox puts cutting-edge studio fitness equipment and biometric technology into an industry-first box theater setting. The blacked-out studio is lit exclusively via programmable LED theater lighting. This allows the entire studio to change color, intensity and hue based on what the SweatBosses are coaching at each moment during the session.
Upon entry to the softly lit SweatBox studio, participants are greeted with the Matrix IC7 cycles that line raised platforms on each side of the room with XT Suspension Trainers and three sets of dumbbells situated alongside the bikes. As the session begins, the lights go down, the exceptionally clear and powerful On Point sound system turns up and the trademark Sweatbox recording announces the countdown to session blast off. Fifty minutes later participants will leave SweatBox exhilarated, exhausted and fit.
“SweatBox is the next big thing in fitness and will revolutionize the way people workout,” says David von Storch, President of SweatBox. “This cutting-edge program allows individuals to push themselves to the best of their abilities, track their own performance and improve at their own pace. It will leave you breathless and totally addicted.”
Over the next five years UA Companies plan to open multiple SweatBox locations throughout the Washington, DC metropolitan area with intentions to serve neighborhoods that large gyms do not currently occupy.
SweatBox is a one-of-a-kind, nonmember fitness-training program with a pay-per-session fee. Each session ranges from $29-$39 or $229 a month for unlimited classes. For more information or to sign up for a class visit www.sweatboxdc.com.
The preceding post was written and sponsored by VIDA Fitness