‘Pancake Selfie’ Truck to Roll Through Adams Morgan Next Week

District residents will be able to have their face emblazoned onto a pancake as part of a promotion from a national hotel chain next week.

A “pancake selfie” truck is slated to roll through Adams Morgan on Aug. 25 and 26, Holiday Inn Express said in a press release.

The truck will stop at Columbia Road and 18th St. NW from 2-6 p.m. on Thursday and 9 a.m.-3 p.m. on Friday, organizers said.

What’s a “pancake selfie” truck? Holiday Inn describes it thusly:

The rolling pancake station is outfitted with five pancake machines, each producing one pancake per minute – all at the push of a button. One-of-a-kind laser printers then transfer selfies from smartphone to pancake. From batter to platter, the entire process takes mere minutes. This delicious piece of breakfast technology was created and perfected exclusively for IHG and is a first for any hotel brand.

The truck’s appearance is part of a national tour to promote the hotel’s new “Snoozapalooza” promotion that extends breakfast and checkout times to noon.

Still confused? Here’s comedian and actor Rob Riggle to help explain the campaign:

Photo courtesy Holiday Inn Express; h/t Washingtonian’s Jessica Sidman for sharing