REI to Open Flagship Store in NoMa With Giveaways, Live Music Next Month

by Tim Regan September 28, 2016 at 1:45 pm 0

REI opening block party, photo via REIOutdoor retailer REI has plans to throw a weekend-long block party with free food, performances and activities to celebrate the opening of its new 51,000 square foot flagship store in NoMa next month.

The store, located at 201 M St. NE, will kick off the massive party when it opens its doors for the very first time on Friday, Oct. 21, at 10 a.m.

Friday’s festivities will include “big band fanfare” and live DJs, the company wrote on an event page.

Then, on Saturday and Sunday, REI will take the party outside with live music, beer gardens, a rock climbing wall, screen printing and s’mores. Musical acts planned for those days include a Beatles cover band, several bluegrass acts and prolific rapper and beatboxer Biz Markie.

And attendees might not leave the party empty-handed. REI employees will be on hand to distribute freebies such as CamelBak bottles with gift cards, breakfast food and coffee.

More on the celebration from REI’s website:

Join REI for 3-day Block Party to celebrate the grand opening of our D.C. Flagship store! Friday we’ll open the doors at 10 a.m. with some big band fanfare (hint, hint) and DJs keep the party going all day. Saturday and Sunday we’ll expand the block party to a main stage with live bands, Outdoor School classes, beer gardens, s’mores, screen printing, a climbing wall, and more.

Saturday’s music starts with a family band at 10 a.m. and then goes on with live go-go, a Beatles cover band, and plenty of DJ sets (Biz Markie at 3 p.m.!).

Sunday, we’re teaming up with the Kingman Island Bluegrass and Folk Festival to bring you a day of live bluegrass and Americana on the main stage.

All three days, the first 500 people in line receive a custom DC Camelbak bottle with a gift card inside. We’ll have free breakfast and coffee for all each morning. Everybody who attends all weekend can help REI decide how to split up $100,000 among 5 regionally focused outdoor non-profits! TRANSPORTATION NOTE: there are several surface lots in the neighborhood, but we suggest you arrive by metro, bus, or bike. Our store entrance is adjacent to the NoMa/Gallaudet Metro station and the Metropolitan Branch Trail.

Photo via REI


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