(Updated at 11:15 a.m.) Hundreds of “Gilmore Girls” fans visited a coffeehouse near the U Street corridor for a free cup of Joe and the opportunity to step into Rory and Lorelai Gilmore’s world this morning.
Although the girls weren’t at Three Fifty Bakery & Coffee Bar (1926 17th St. NW) today, the eatery’s workers donned aprons and flannel shirts, just like the owner of the show’s characters’ favorite hangout, Luke’s Diner. Three Fifty also put up Luke’s Diner signage and a “no cell phones” notice, among other paraphernalia from the fictional restaurant, as part of a Netflix promotion.
By 8:30 a.m., Three Fifty had given away almost 250 free cups of coffee, which was “way more” than owner Jimmy Hopper said he expected.
“We weren’t prepared for this,” he said.
The shop’s visitors, who were mostly women, posed for selfies in front of the signs after some of them waited more than a hour in a line that stretched down U Street NW to grab gratis java in a Luke’s Diner cup.
Navy Yard resident Kristin Grant, who got in line about 6:50 a.m., said she watched the “Gilmore Girls” show live in the 2000s and re-watched it “11 times.”
“It’s really cute,” she said of the pop-up Luke’s Diner at Three Fifty.
Sam Brainard, who arrived outside the shop about 7 a.m., said she took an Uber from Arlington to get to Three Fifty.
“I could have been to work on time,” she said.
In addition to Three Fifty, Flying Fish Coffee & Tea in Mount Pleasant, Qualia Coffee in Petworth and other eateries across the country transformed themselves into Luke’s Diner for the morning for the Netflix campaign, which celebrates the show’s Oct. 5, 2000, premiere.
On Nov. 25, Netflix will release a new installment to the series, “Gilmore Girls: A Year in the Life.”