by October 1, 2012 at 10:00 am 2,134 1 Comment


Lee Finkel from LookThink. (Luis Gomez Photos)

From Nick Barron. Follow him on Twitter @nbarron; email him at nick[AT]

A lot of us would jump at the chance for a commute lasting no longer than tequila shots at a bachelorette party.

For Lee Finkel, co-founder of user experience agency LookThink, and much of his team, that’s the case.

Finkel lives across the street from LookThink’s Borderstan office.

“It takes me longer to get from my apartment to my lobby than it does to get from my lobby to the office,” Finkel said. “If you put out the Bat signal from LookThink HQ, a third of our staff would be able to get here within 10 minutes.”

Finkel and his business partner, Joe Mallek, founded LookThink in 2011. Each had their own companies before working together on some projects and realized there was a bigger opportunity in them combining shops.

“It just worked better together,” Finkel said.

Mallek’s been in DC for years, and Finkel moved here from New York City in January.

An agency focused on the user experience of digital client projects, LookThink’s location at 13th & M Streets suits them well.

“We have a very cool office space that is close to downtown without being too corporate,” Finkel said. “It lets us be creative but connected.”

Some LookThink’s work includes the website for Modus, a Dupont Circle eDiscovery firm, and a Frydrate Mix Station game for McDonald’s.

The agency is also working on an application for MasterCard.

And they continue to grow. Since its inception, LookThink has tripled their staff and revenue, and they’re still hiring.

As with many successful companies, the people are driving LookThink’s progress.

“Our entire staff loves working here,” Finkel said. “Working with other like-minded people – creative, collaborative, innovative, and intelligent – makes it a great place to be.”

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