From Tom Hay
The first public look at the potential logos for the street banners and promotional materials of the Arts District were presented to few dozen attendees Monday night at the Long View Gallery on 9th Street NW. This is the home stretch for the marketing and branding project which hopes to give an identity to the Arts District centered around the 14th and U Streets corridor.
The first few public dialogues were peppered with some pointed questions from neighborhood artists and business owners who felt left out of the process. Monday night’s crowd was friendlier, but the number attending has dropped dramatically from the first standing room only event at Busboys & Poets.
The next meeting is Monday, Nov. 8 at 7:30pm at Hamiltonian Gallery at 1353 U St. NW.
Possible Names Announced
Feedback from the three public meetings and a professional intercept survey helped determine the three preliminary brands: Arts District, DC Arts District and Arts & Design District. Based on the survey the first two were deemed to be the most compelling and marketable brands. The survey targeted individuals from outside the neighborhood, since the goal is to draw new visitors to the area. Additional data is being collected before the final name is chosen.
Based on the survey, “Arts District” and “DC Arts District” were deemed to be the most compelling and marketable brands.
The Mid City name placed last in the survey question as to which name is most compelling.
From Tom Hay
The recent branding meetings for the Arts District centered around 14th and U NW includes discussion on a name for the district. The boundaries of the proposed Arts District stretch from 16th to 7th Street NW and from Florida to Massachusetts Avenue NW.
Among the potential names that have been tossed around is “Mid City” or “MidCity.” The Mid City name is familiar to many in the Dupont, Logan and U Street neighborhoods, since it is used frequently to identify with the 14th and U Street corridors.
So, we thought is would be a good time to give you a “Guide to all the Mid Cities” or perhaps it’s “MidCities.” Here is some background on the organizations, businesses, and even a blog, who have adopted the Mid City/MidCity name.
We would love to hear your thoughts on what the name means to you, how it should be written–and please let us know if we have left anyone out.
Mid City Artists – Nearly 40 artists who call Dupont and Logan Circle their home formed this group to promote their artwork and the neighborhood where they live. Mid City Artists sponsors a twice yearly “Open Studios,” which give visitors an opportunity to see the unique studio spaces in the area. The next one is November 6-7.